Expressive Sea Creatures:

A self-initiated project featuring expressive sea creature motifs, originally developed as a repeat pattern and visualised on an apron and welly boots. The characters were later refined and adapted (with altered facial expressions) for use on the ‘Grumbles & Bubbles’ shampoo packaging. Designed with children’s products in mind, the concept combines playful illustration with bold typographic elements and the strap-line, “Angry at dirt, gentle on eyes,” creating a light-hearted and character-driven brand identity.

Mockup below generated using AI (Nanobanana) for presentation and visualisation purposes only. Designs and artwork by me.